Johnvents FMCG Division
Nigeria is Africa’s largest food market, with the food and drink sector projected to grow at around 6% CAGR over the next decade, driven by rapid urbanisation, a young population and a shift from loose to packaged foods. Building on our existing cocoa processing assets and established FMCG brands in cocoa beverages and seasonings, we are positioned to evolve into a broader food FMCG platform.
Product Categories
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- Cocoa-Based Beverages: From fortified instant chocolate drinks to pure cocoa powders, we deliver products that bring nourishment and enjoyment to homes and food service outlets.
- Breakfast Cereals &Confectionery: Cocoa-flavoured cereals and bite-sized confectionery crafted for convenience, taste, and everyday nutrition.
- Other FMCG Products: A growing portfolio that includes seasoning cubes, vegetable oils, and Fontis bottled water , meeting diverse consumer needs.
Our Chocolate and Cocoa Brands
Oluji Pure Cocoa Powder
Johnvents Pure Cocoa Powder
Johnvents 3-in-1 Chocolate Drink
Johnvents Choco Pops
Johnvents Choco Cubes
Fontis
Water
Seasoning
Cubes
Our Strategy
- Extend cocoa-based capabilities into adjacent categories (instant beverages, breakfast products, snack bars, bakery inputs) aligned with rising snack and treat consumption.
- Leverage our seasoning brand to build a wider portfolio of spices, bouillon, sauces and meal solutions, tapping into the fast-growing flavours and enhancers space.
- Use existing manufacturing, route-to-market and distributor networks to drive multi-category penetration while reformulating for nutrition, affordability and smaller pack sizes to suit Nigerian consumers’ evolving preferences and constrained purchasing power.
